infographic: healthcare professionals and social media

The big takeaway from this infographic is that 31% of healthcare professionals use social media to network professionally. Some other interesting insights include the fact that 20% of healthcare professionals use social media in their job and that Facebook was the preferred site of choice, besting LinkedIn.

the nursing drug handbook: an app for nurses

Medical Marketing and Media recently announced the launch of a new app designed specifically for nurses. For the first time ever the Nursing Drug Handbook 2013 will be published in app format by Lippincott Williams & Wilkins, a subsidiary of Wolters Kluwer Health. It includes almost 900 drug monographs, more than 3,000 generic and brand drug names, pill images and a dosing calculator.Why this is significant is that it is an indication that there is a need and market for apps made specifically for all of the different specialties at hospitals. This is because they all search for information in different ways and ultimately need different information. What other hospital specialties should have their own apps?

infographic: meaningful use

video boosts brand engagement

According to a recent eMarketer article, the use of rich media and video in online display ads increased engagement. Not a huge surprise but good to see that the statistics support what we probably assumed. Rich media made it almost three times as likely that someone would end up on your website as opposed to a static banner ad and if you add video in the mix it increases the likelihood to over five and half times.

sitting is killing you

Thanks to Medical Billing and Coding for this infographic. Consider it a PSA. Good thing we moved to a standing desk last year!


Via: Medical Billing And Coding

long term brand metrics and social media

According to an article published by eMarketer, social media campaigns give a long-term boost to brand metrics. Their conclusions were based on a study conducted by BzzAgent regarding CPG (consumer packaged goods) and it found that social media campaigns provided an immediate boost to brand advocates willingness to recommend a product. The percentage increased from 39% to 61% percent immediately after being exposed to the campaign and stayed over 50% when asked about likelihood of recommendations up to a year out.

Although this is a small sample size and specifically about CPG, it does illustrate the impact of social media on brand metrics which eventually impact the bottom line. Just further evidence that social media should play an active role in any integrated marketing campaign.

infographic: how marketers are measuring roi

Interesting to note that 70% of marketers are not reporting regularly to management regarding the social media conversations happening around their brand in social media.